Dear Prudence

To really get me going when coming up with ideas for designs I do mood boards and also do a lot of web and book glancing at other artist work, and if I come across something really inspirational I like to know how that artist got to that particular piece in the first place. The approach to coming up with something I find can be challenging, so in essence the creativity of creating is the hardest part of the design process but when successful it is the most rewarding!

I will regularly post about artists, designs and general stuff that I see. I love images and am inspired by so many, some of which I’m sure will play an integral part in my work.

So to start off I found a cute, funny birthday card for my mum with a bird on it – anything with birds is a winner for my mum as she mentally adopts every bird that comes into her garden; they are her other children. The card is from Dear Prudence a small company created by Laura Park. She has been commissioned by some top clients including the V&A, Urban Outfitters and East End Prints. Her drawings are naturalistic and very whimsical! A joy to look at. What drew me in are her splashes of soft colours and the way her drawings sit on the page – its as though we are seeing a small part of a larger story. This is what I am constantly thinking about when approaching my fable designs.

She has a blog and her own website where you can purchase her cards and prints, which you can find here.

Take a look.

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